NIKE
Olaf Orlandini
BRAND & COMMUNICATION
Working with Nike, I was part of designing and expanding an internal brand and communication strategy with a brand guide for execution, for their partnership team, ensuring a cohesive and impactful approach.
Adjust and adapt the existing APLA brand for the GO to Market team.
The logo is the centerpiece
of the department identity.
It’s the universal language used to visualise the connections and unity of
the territories.
Using this opportunity to celebrate the diversity of the territories and team, to emphasise the connections of the department and
highlight digital transformation.
Each of the regions is built
on a network, of transport, energy and communication. This creates the wireframe for the logo development.
The construction of the APLA PGTM department logos
Olaf Nicolas Orlandini © 2023
