Albelli

Olaf Orlandini

MULTI-CHANNEL CAMPAIGNS

Albelli Sustainability campaign

‘the bigger picture’

‘the bigger picture’ shows how Albelli is taking steps to be more sustainable.

I created an illustrated style from scratch to introduce our sustainability project and ideas to the world. The new style, at first only used for sustainability communication, was so well received it is now being fully adopted in the Albelli brand book to be used in all communication.

A1 Poster with flat design Illustration for Albelli

A0 poster for Albelli photobooks with flat design illustrations

Albelli Sustainability brand book

From start to finish I created a fully designed brand book
to show how the new style is applied with in the Albelli guidelines.

TheBiggerPicture_brandguide_page_Albelli

‘the bigger picture’ style was applied to all assets of the campaign such as a fully animated explanatory video and a landing page.

Also social assets including interviews. Shot and edited by me.

Albelli CRM-campaigns

Email campaign including illustrations, gifs and video assets.

I created statics andanimations which are used in the campaigns.

Now being fully incorporated in the Albelli brand book.

Scrolling Email mockup with holiday images discount

Worked on Albelli campaigns for 13 segments/categories across 6 channels (display, social, on-site, push, email and TV - roughly over 500+ creative assets every 4 weeks). Both the design and messaging told a consistent story across albelli’s Paid and Owned Channels